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What is the Fear Finder Newspaper?
Free to customers, Fear Finder is a tabloid newspaper that taps into the $6.9
billion Halloween market promoting events, products and services of the Halloween
industry and the autumn season. The newspaper, now in its 11th season, was
founded by Halloween Events, Inc., a company strongly involved in the Halloween
industry for over 23 years.
FORMAT
Tabloid format. Size 11-3/8” x 14”
CIRCULATION
500,000
READERSHIP
Approximately 1.6 million readers
DISTRIBUTION EXPOSURE
Fear Finder covers the Southeastern Michigan area which gives our vendors contact
with a population of 5.3 million. Distribution is continuous for a 5-week period,
starting in September and running through the end of October. Counties receiving
distribution include Oakland, Macomb, Wayne, Monroe, Washtenaw, Livingston,
Genesee, Lapper, St. Clair and more! We are distributed in house as well as
through an independent audited distribution company. Coverage includes approximately
2000 primary commercial business locations seasonally.
EVENT EXPOSURE
750,000 in annual attendance is projected for the 60 primary haunted events
in the Fear Finder
CHARITY EXPOSURE
Approximately 23 charities are supported annually
PUBLISHER
FEAR FINDER NEWSPAPER
18 S. Perry Street
Pontiac, MI 48342
Office (248) 332-7662
Fax (248) FEAR-662
ed@fearfinder.com
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Who is the Fear Finder’s Market?
THE MARKET
Why
is the Fear Finder successful?
Halloween
is a booming industry that has been growing leaps and bounds over
the past years. We are filling the demand that is supported by the
following research surveys:
Haunted Attractions provide an audience of 750,000 seasonally
(Based on 60 Southeastern Michigan haunted events advertising if Fear Finder.)
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Halloween is a $6.9 billion market, making it the second largest holiday next
to Christmas
* **
18-24
year olds plan to spend $68 for Halloween related items this year, and
plan to spend almost twice the average amount on creepy, creative Halloween
decorations
***
Halloween candy sales hit $1.9 billion, making it the top candy holiday
***
Halloween is the third largest party day I the U.S. behind New Year’s Eve and
Super Bowl Sunday
***
67% of adults rate Halloween a “popular” holiday within their household, while
54% stated that it is becoming as much a holiday for adults as for kids
***
20% of consumers said they will start their Halloween shopping by the end of
September, another 20% in early October, 21% by mid-October and 12% expected
to shop at the last minute
***
Halloween decor is now the second largest of the seasonal decorations category,
increasing 53% over 1998
***
3% of adults plan to participate in the holiday
DEMAND!
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